Maryland Public Health Association (MdPHA)
2014-2016 Strategic Plan

Annual Retreat, Thursday, February 19, 2015 5:00 PM – 7:30 PM

AIM #1: Enhance MdPHA’s financial capacity, stability, and infrastructure to fulfill its role as the professional association for Maryland’s public health professionals.

Objective 1: Apply for 501(c)3 nonprofit status for MdPHA.*

Objective 2: Develop and implement a Business/ Operational Plan for 2015 – 2016

Objective 3: Identify feasibility of restructuring the SMdPHA and Student Chapters

AIM #2: Develop a streamlined communication approach that provides an engaged, recognizable, trustworthy, and unified voice for MdPHA.

Objective 1: Strengthen internal communications streams

Objective 2: Begin to strengthen external communication streams

Objective 3: Revamp the website

AIM #3: Increase active and engaged membership through effective programs, including continuing education and networking activities.

Objective 1: Increase attendance at annual meeting and quarterly programs

Objective 2: Develop a membership recruitment/retention plan

AIM #4: Implement effective strategies to advocate for public health issues affecting Maryland and MdPHA members.

Objective 1: Increase capacity of MdPHA to influence Maryland policy to achieve better public health

Objective 2: Increase civic engagement on public health issues

Objective 3: Identify opportunities to promote specific public policies.

* MdPHA was a 501(c)4 non-profit organization prior to 2015.

Download 2014-2016 MdPHA Strategic Plan Launch as PDF